Which of the following is an argument in favor of the participation of exporters in a trade show?
a. Due to the availability of resources, there is no difficulty in choosing the appropriate trade fairs for participation.
b. The low costs associated with trade shows enable exporters to reach a sizable number of sales prospects in a brief time period.
c. There is a constant level of coordination among larger exporters with multiple divisions.
d. The opportunity to find an intermediary may be one of the best reasons to attend a trade show.
Question 2
Which of the following can be the target of survey research techniques?
a. wholesalers
b. employees
c. consumers
d. all of these choices
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