Author Question: When the responses to two survey questions are presented as a cross-tabulation of the two variables ... (Read 69 times)

serike

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When the responses to two survey questions are presented as a cross-tabulation of the two variables studied in these two questions, the result is called a(n) ______ table.
 Fill in the blank(s) with correct word

Question 2

What are some key characteristics of newspaper advertisements?



xMRAZ

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Answer to Question 1

contingency

Answer to Question 2

Key characteristics of newspaper advertisements include short lead time and flexibility for insertion and promotion. It also, however, brings issues regarding clutter and short life.



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