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Author Question: What are some measurements for magazine advertisement?[br][br][b][color=#151B54]Question ... (Read 76 times)

jasdeep_brar

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on: Jun 29, 2018
What are some measurements for magazine advertisement?

Question 2

The reason behind using global advertising for global marketing is that significant cost savings can be realized through a single worldwide ad campaign.
 
 Indicate whether the statement is true or false


Bigfoot1984

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Some measurements for magazine advertisement include cost per thousand, cost per rating point, reach, and gross rating points.

Answer to Question 2

F


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