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Author Question: Which of the following characteristics of a service does not allow sellers to choose multitiered and ... (Read 228 times)

dalyningkenk

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on: Jun 29, 2018
Which of the following characteristics of a service does not allow sellers to choose multitiered and long traditional channels of distributions to sell their services?
 a. Perishability
  b. Intangibility
  c. Heterogeneity
  d. Market transparency

Question 2

Which of the following is FALSE regarding sales forecasting?
 a. The moving average forecasting is best suited to a dynamic competitive environment.
  b. Accurate sales forecasts frequently come from secondary data research.
  c. Simple moving averages are often applied in practice.
  d. Marketing researchers often use internal company sales records to project sales.


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fur

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

A


dalyningkenk

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Reply 2 on: Jun 29, 2018
Gracias!

amandalm

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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