Author Question: Services are often custom made because of _____. a. market transparency b. close interaction with ... (Read 26 times)

jlmhmf

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Services are often custom made because of _____.
 a. market transparency
  b. close interaction with customers
  c. tangibility
  d. high imperishability

Question 2

Lance has noticed that companies that advertise a lot seem to have higher sales than those that do not. His use of secondary data to help specify this relationship is an example of _____.
 a. data conversion
  b. validation
  c. reliability
  d. model building



Li Jun

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Answer to Question 1

B

Answer to Question 2

D



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