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Author Question: Which of the following is the most commonly used efficiency measure related to advertising? a. cost ... (Read 44 times)

Mr. Wonderful

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on: Jun 29, 2018
Which of the following is the most commonly used efficiency measure related to advertising?
 a. cost per hundred c. cost per frequency
  b. cost her thousand d. cost per reach

Question 2

Any good bearing an unauthorized representation of a trademark, patented invention, or copyrighted work that is legally protected in the country where it is marketed is known as a _____.
 a. replica
  b. me-too product
  c. counterfeit
  d. hand-me-down


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IRincones

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Cost per thousand measures the bang for the buck..

Answer to Question 2

C


Mr. Wonderful

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Reply 2 on: Jun 29, 2018
Excellent

cpetit11

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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