Which of the following is a question regarding cultural criteria that affects product adaptation?
a. Does the symbolic content of the product or service differ from one country to another?
b. Is there a stigma attached to the product or service?
c. Do most consumers spend the same amount of time making the purchase?
d. Is the psychic cost of purchasing or using the product or service the same, whatever the country?
Question 2
A one-on-one interview between a professional researcher and a research respondent about why she selected a specific insurance benefit option is an example of a(n) ______.
Fill in the blank(s) with correct word