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Author Question: A(n) _____ is a book that identifies each variable in a study and gives the variable's description, ... (Read 43 times)

formula1

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A(n) _____ is a book that identifies each variable in a study and gives the variable's description, code name, and position in the data matrix.
 a. data directory
  b. data plan
  c. record file
  d. code book

Question 2

Strategic prospects focus can be accomplished through what types of positioning?



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underwood14

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Answer to Question 1

D

Answer to Question 2

Strategic prospects focus can be accomplished through positioning by celebrity, spokesperson, lifestyle, and personality.





 

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