Author Question: Differentiation is a marketing method to: a. get different customers to try the product. b. create ... (Read 39 times)

chandani · **on:** Jun 29, 2018

Differentiation is a marketing method to:
a. get different customers to try the product.
b. create an image or a perception in the minds of competitors.
c. dilate the market forces with excessive distribution.
d. help consumers distinguish between competing brands.

Question 2

Stephanie was asked to look at a picture of a woman sitting on a deserted beach and to describe what was happening in the picture. She was then asked to tell what might happen next. Stephanie was participating in a(n) _____.
a. aptitude test
b. focus interview
c. thematic apperception test
d. focus blog