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Author Question: A collection of characters that represents a single type of data, usually a variable, is called a ... (Read 26 times)

james

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on: Jun 29, 2018
A collection of characters that represents a single type of data, usually a variable, is called a _____.
 a. field
  b. data file
  c. value label
  d. string file

Question 2

Which of the following is not a popular aspect of demographics used in media planning?
 a. gender c. ethnicity
  b. age d. psychographics


parshano

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

D
Demographics are objective characteristics of a population; psychographics are subjective lifestyle characteristics based on consumers' responses.


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