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Author Question: When a field interviewer records an impossible answer (e.g. birthdate: 1861), this means that the ... (Read 96 times)

kaid0807

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on: Jun 29, 2018
When a field interviewer records an impossible answer (e.g. birthdate: 1861), this means that the data need to be _____.
 a. edited
  b. transformed using a plug value
  c. coded
  d. deleted

Question 2

The affective strategy entails which of the following sequences?
 a. learn, feel, do c. do, learn, feel
  b. feel, learn, do d. do, feel, learn


Kingjoffery

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B
The most important considerations in the campaign phases are brand liking, bran associations, and finally brand trial.


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