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Author Question: Kelsea is an interviewer and incorrectly entered respondents' choices on ten surveys. This type of ... (Read 79 times)

jenna1

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on: Jun 29, 2018
Kelsea is an interviewer and incorrectly entered respondents' choices on ten surveys. This type of error is called _____.
 a. nonrespondent error
  b. respondent error
  c. random error
  d. editing error

Question 2

At which level are objectives selected as a direct function of the following strategies: informative, thinker, habit formation, and self-satisfaction?
 a. executive c. marketing
  b. corporate d. marketing communications


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shoemake

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

D
The four marketing communications strategies are means to accomplish marketing-level strategies, which in turn advance corporate-level decisions.


jenna1

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

tanna.moeller

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Reply 3 on: Yesterday
Excellent

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