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Author Question: At which level are objectives selected in direct correspondence with the selected positioning ... (Read 154 times)

rl

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on: Jun 29, 2018
At which level are objectives selected in direct correspondence with the selected positioning strategy?
 a. executive c. marketing
  b. corporate d. marketing communications

Question 2

Which of the following is true about the role of country organizations?
 a. The role of strategic leader can be played by a highly competent national subsidiary located in a minor, less relevant market.
  b. Implementers provide the opportunity to capture economies of scale and scope that are the basis of a global strategy.
  c. International marketers prefer to be in black hole situations.
  d. A contributor is a country organization with ordinary competencies similar to the other country organizations.


allisonblackmore

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Possible objectives at the marketing level include positioning by product attribute or by customer benefit.

Answer to Question 2

B


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