Author Question: Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary ... (Read 44 times)

penza · **on:** Jun 29, 2018

Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:
a. will eventually move into a black hole situation.
b. knows its market and can react to changes quickly.
c. can reinvent solutions that have already been discovered.
d. will eventually let headquarters make all decisions.

Question 2

Depth interviews are less expensive than focus group interviews, especially if several depth interviews are conducted.

Indicate whether the statement is true or false

mistyjohnson · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

F
The costs are similar if only one to two interviews are conducted. However, if a dozen or more interviews are conducted, the costs are higher than focus group interviews due to the increased interviewing and analysis time.