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Author Question: What are the two types of superordinate processes in marketing communications? a. processes related ... (Read 160 times)

sheilaspns

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on: Jun 29, 2018
What are the two types of superordinate processes in marketing communications?
 a. processes related to corporate and marketing level c. processes related to marketing and marketing communications levels
  b. processes related to executive and marketing level d. processes related to systems and corporate levels

Question 2

International divisions best serve firms with numerous products that vary significantly in terms of their environmental sensitivity.
 
 Indicate whether the statement is true or false


thall411

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of superordinate

Answer to Question 2

F


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