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KimWrice

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Define problem definition and discuss factors that make defining problems more difficult.

Question 2

Outline the steps in analyzing focus group sessions.



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ebe

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Answer to Question 1

Problem definition is the process of defining and developing a decision statement and the steps involved in translating it into more precise research terminology, including a set of research objectives. Factors that make it more difficult to define problems include:
(1) Situation frequency - recurring and/or routine situations allow easier problem definition and may even be automated through a company's DSS.
(2) Dramatic changes - it is easier to define the problem when a sudden change in the business situation takes place.
(3) How widespread are the symptoms? - the more scattered any symptoms are, the more difficult it is to put them together into some coherent problem.
(4) Symptom ambiguity - the higher the ambiguity, the more difficult it is to define the problem.

Answer to Question 2

Step 1) review the research purpose
Step 2) thoroughly study the group discussions
Step 3) create categories
Step 4) identify potential relationships
Step 5) add the finishing touches



KimWrice

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ebe

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