Write a note on analyzing and interpreting primary ...

[student77]

Write a note on analyzing and interpreting primary data.

Question 2

Managerial benchmarks specify a performance criterion upon which a decision can be based.
 
 Indicate whether the statement is true or false

[Jordin Calloway]

Answer to Question 1

Interpretation and analysis of accumulated information are required to answer the research questions that were posed initially. The researcher should, of course, use the best tools available and appropriate for analysis. The fact that a market may be in a less-developed country does not preclude the collection of good data and the use of good analytical methods. On the other hand, international researchers should be cautioned against using overly sophisticated tools for unsophisticated data. Even the best of tools will not improve data quality. The quality of data must be matched with the quality of the research tools to achieve appropriately sophisticated analysis and yet not overstate the value of the data.

Answer to Question 2

F
These are called managerial action standards.

[student77]

YES! Correct, THANKS for helping me on my review

[zacnyjessica]

Excellent