Author Question: The situation analysis ends once researchers have a clear idea of the managerial objectives from the ... (Read 78 times)

Davideckstein7 · **on:** Jun 29, 2018

The situation analysis ends once researchers have a clear idea of the managerial objectives from the research effort.

Indicate whether the statement is true or false

Question 2

For nonconsumer goods research, a group of approximately 15 individuals is best for a focus group to ensure maximum interaction among participants.

Indicate whether the statement is true or false

jxjsniuniu · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T

Answer to Question 2

F
For nonconsumer goods research (pertaining to architects, doctors, industrial purchasers, engineers, investors, contractors, and so on), a group of 6 or 7 people may be best for maximum interaction among participants, because these products and services have longer purchase cycles, are more costly, and have less tangible attributes, those that benefit from extended discussion.