Answer to Question 1
A
Answer to Question 2
Researchers have the right to cooperation from the sponsoring client and to be paid in full and in a timely manner for work that is done professionally. Researchers have several obligations in the following areas:
(1) The purpose of research is research - meaning the researcher should not mix sales or fundraising and research by using research as a guise for selling, raising funds, or conducting research that isn't research. Sugging is the term for selling under the guise of research, and frugging is used to mean fund-raising under the guise of research. Pseudo-research is conducted not to gather information for business decisions but to bolster a point of view and satisfy other needs, and push polls attempt to push consumers into a pre-determined response. Service monitoring is also often presented as research, but this practice is acceptable as long as the researcher allows the consumer the option of either being contacted or not being contacted.
(2) Objectivity - researchers should maintain high standards to be certain that their data are accurate.
(3) Misrepresentation of research - researchers are obligated to be honest in presenting results and errors.
(4) Confidentiality - the researcher must abide by any confidentiality agreement with research participants as well as the research sponsor.
(5) Dissemination of faulty conclusions - a user of research shall not knowingly disseminate conclusions from a given research project or service that are inconsistent with or not warranted by the data.