« previous next »

Author Question: Saab's precarious position in the GM system calls for which of the following? a. lower-order c. ... (Read 49 times)

Beheh

  • Hero Member
  • *****
  • Posts: 520
on: Jun 29, 2018
Saab's precarious position in the GM system calls for which of the following?
 a. lower-order c. weaker-order
  b. higher-order d. stronger-order

Question 2

Which of the following is true about primary research?
 a. It is always conducted by the firm with a specific need.
  b. It is very limited in scope as it typically does not go beyond the activities of secondary data collection.
  c. It is conducted to fill specific information needs.
  d. It is easier to conduct internationally.


eliasc0401

  • Sr. Member
  • ****
  • Posts: 338
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The Saab-GM issue is an example of the need to be able to link all the marketing communications into the higher-order demands of the larger corporate system and visa versa.

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Normal urine is sterile. It contains fluids, salts, and waste products. It is free of bacteria, viruses, and fungi.

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

To combat osteoporosis, changes in lifestyle and diet are recommended. At-risk patients should include 1,200 to 1,500 mg of calcium daily either via dietary means or with supplements.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

Patients who cannot swallow may receive nutrition via a parenteral route—usually, a catheter is inserted through the chest into a large vein going into the heart.

The prone position The prone position
Cardiovascular ¬system. Cardiovascular ¬system.
Endocrine system. Endocrine system.
Organization of the Nervous System Organization of the Nervous System
Nine labels used to identify hazardous materials in the Global Harmonization System (GHS). Top row: ... Nine labels used to identify hazardous materials in the Global Harmonization System (GHS). Top row: ...
Muscular system and Cardiovascular system Muscular system and Cardiovascular system
Video: Ciliate conjugation Animation

For a complete list of videos, visit our video library