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Author Question: Saab's precarious position in the GM system calls for which of the following? a. lower-order c. ... (Read 16 times)

Beheh

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on: Jun 29, 2018
Saab's precarious position in the GM system calls for which of the following?
 a. lower-order c. weaker-order
  b. higher-order d. stronger-order

Question 2

Which of the following is true about primary research?
 a. It is always conducted by the firm with a specific need.
  b. It is very limited in scope as it typically does not go beyond the activities of secondary data collection.
  c. It is conducted to fill specific information needs.
  d. It is easier to conduct internationally.


eliasc0401

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The Saab-GM issue is an example of the need to be able to link all the marketing communications into the higher-order demands of the larger corporate system and visa versa.

Answer to Question 2

C


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