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Author Question: What is the importance of the Lanham Act?[br][br][b][color=#FBB117]Question ... (Read 22 times)

laurencescou

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on: Jun 29, 2018
What is the importance of the Lanham Act?

Question 2

Yummy Snacks Inc, a leading snack manufacturer in Mexico, has all its snacks catering to local taste buds. It has recently expanded their presence in the U.S. and other countries, especially at places with sizable Mexican communities. What is the competitive strategy adopted by Yummy Snacks?
 a. Contenders
  b. Defenders
  c. Dodgers
  d. Extenders


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allisonblackmore

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The Lanham Act originally protected only words, names, symbols, and other devices used to identify and distinguish a manufacturer's products. It was later amended to encompass deceptive advertising.

Answer to Question 2

D


laurencescou

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

AISCAMPING

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Reply 3 on: Yesterday
Excellent

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