_____ refers to the capability of attracting and influencing all ...

[cartlidgeashley]

_____ refers to the capability of attracting and influencing all stakeholders, whether through energetic brands, heroic missions, distinctive talent development, or an inspirational corporate culture.
 a. Cross-subsidization
  b. Brand awareness
  c. Soft power
  d. Segmentation

Question 2

An Institutional Review Board (IRB) is a committee that carefully reviews a proposed research design to try to make sure the proposed research will satisfy the research objectives.
 
 Indicate whether the statement is true or false

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Answer to Question 1

C

Answer to Question 2

F
IRB's review a proposed research design to try to make sure that no harm can come to any research participant.