Author Question: In practice, strategic business units represent groupings organized around market similarities based ... (Read 34 times)

Starlight · **on:** Jun 29, 2018

In practice, strategic business units represent groupings organized around market similarities based on the product or service used to meet the needs of specific customers.

Indicate whether the statement is true or false

Question 2

One advantage of using an outside agency to conduct research at cheaper costs.

Indicate whether the statement is true or false

Tonny · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T

Answer to Question 2

F
Researchers nearly always save money by doing research in-house relative to hiring an outside agency.