Author Question: Systematic sampling is a type of true random selection procedure. Indicate whether the statement is ... (Read 118 times)

xroflmao · **on:** Jun 29, 2018

Systematic sampling is a type of true random selection procedure.

Indicate whether the statement is true or false

Question 2

Which of the following schools of thought advances the notion that marketing communications encourages competition, innovation, and consumer choice?
a. Marketing communications as market power c. Marketing communications as consumer information
b. Marketing communications as market dominance d. Marketing communication as consumer sovereignty

mammy1697 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
While systematic sampling is not actually a random selection procedure, it does yield random results if the arrangement of the items is not some sequence corresponding to the interval in some way.

Answer to Question 2

C
The marketing communications as consumer information school of thought believes that marketing communications is used to help businesses differentiate their brands based on quality and price, among other factors. Thus, consumers are better informed to make purchase decisions.