Author Question: For many research projects, measurement error can be substantially greater than sampling error, ... (Read 107 times)

Marty · **on:** Jun 29, 2018

For many research projects, measurement error can be substantially greater than sampling error, particularly when measurement involves subjective consumer information such as attitudes, preferences, and intentions.

Indicate whether the statement is true or false

Question 2

You have been asked to conduct a study among business owners in Brazil using a questionnaire that was previously administered in another study of business owners in the United States. The survey will be administered in Portuguese, the language spoken by the business owners in Brazil. Describe what you should do before administering the questionnaire in Brazil.

nothere · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
Measurement error can be a substantial component of total error and is particularly problematic when measuring subjective areas.

Answer to Question 2

International researchers often have questionnaires back translated. Back translation is the process of taking a questionnaire that has previously been translated from one language to another and having it translated back again by a second, independent translator. This process can reveal inconsistencies between the English version and the translation.