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Author Question: Which of the following is a carefully controlled study in which the researcher manipulates a ... (Read 106 times)

bobypop

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on: Jun 29, 2018
Which of the following is a carefully controlled study in which the researcher manipulates a proposed cause and observes any corresponding change in the proposed effect?
 a. survey
  b. unobtrusive observation
  c. diagnostic analysis
  d. experiment

Question 2

Discuss the advantages of using marketing simulation compared to collecting primary data.


tennis14576

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

Advantages of marketing simulation compared to collecting primary data include lower costs, that it can be conducted with complete non-disclosure within an organization, that it allows for the evaluation of alternative marketing strategies, that the consequences of changes in the marketing system can be evaluated without risk of making changes to the real system, and that it can be used as a training device for members of the organizations.


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