_____ tabulation is a tabulation of the results of a pretest to ...

[lunatika]

_____ tabulation is a tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research.
 Fill in the blank(s) with correct word

Question 2

In which of the following steps of the Schultz and colleagues' model does the marketer determine what main points the consumer should take away from the communication?
 a. Tactical strategy c. Venue strategy
  b. Communications strategy d. Marketing strategy

[quynhmickitran]

Answer to Question 1

Preliminary

Answer to Question 2

B
Definition of communications strategy