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Author Question: Which of the following is not true about contact management? a. It is a strategic decision. c. It is ... (Read 18 times)

chads108

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on: Jun 29, 2018
Which of the following is not true about contact management?
 a. It is a strategic decision. c. It is an important decision.
  b. It is a tactical decision. d. It is an element of the IMC.

Question 2

Globalization reflects the spread of free-market capitalism.
 
 Indicate whether the statement is true or false


perkiness

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Contact management is strictly a tactical decision, as it is made in the context of each element of the marketing communications mix.

Answer to Question 2

T


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