When a customer is selecting a flight at Southwest Airlines ...

[student77]

When a customer is selecting a flight at Southwest Airlines website by clicking on a circular icon next to the flight of her choice, this is called a(n) ______.
 Fill in the blank(s) with correct word

Question 2

Schultz and colleagues' concept of segmentation limits the process to which of the following criterion?
 a. demographic c. product criteria
  b. psychographics d. brand use

[LegendaryAnswers]

Answer to Question 1

radio button

Answer to Question 2

D
Schultz and colleagues' segmentation categories are loyal users, competitive users, and swing users, all of which are based on brand use.

[student77]

Excellent

[elyse44]

Gracias!