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Author Question: Which of the following is the process of breaking up a larger, heterogeneous market into smaller ... (Read 28 times)

V@ndy87

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on: Jun 29, 2018
Which of the following is the process of breaking up a larger, heterogeneous market into smaller subsegments that group around homogeneous similarities?
 a. targeting c. narrowing
  b. segmenting d. focusing

Question 2

Which of the following refers to a legal entitlement of exclusive rights to use an idea, piece of knowledge, or invention?
 a. Domestication
  b. Embargoes
  c. Intellectual property
  d. Functional lubrication


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blfontai

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of segmentation

Answer to Question 2

C


V@ndy87

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

triiciiaa

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Reply 3 on: Yesterday
Gracias!

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