Which of the following is not an advantage of simulation over other data sources?
a. Development of the model is relatively simple and straightforward.
b. It allows evaluation of alternative marketing strategies.
c. Simulation can be conducted in complete secrecy.
d. It can be used as a training device within the organization.
e. Simulation encourages creativity since radical strategy changes can be evaluated.
Question 2
A fixed-alternative question which lists ten possible services that could be provided by a local bank and asks respondents to check as many as apply to the question: Which of the following banking services do you currently use for First City Bank? is an example of a(n) ______ question.
Fill in the blank(s) with correct word
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