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Author Question: Which of the following approaches occurs when marketers attempt to coordinate all supporting forms ... (Read 103 times)

Capo

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on: Jun 29, 2018
Which of the following approaches occurs when marketers attempt to coordinate all supporting forms of marketing communication around an advertising theme?
 a. one-look c. ad hoc
  b. matchbooks d. supply side

Question 2

Which of the following is true about domestication?
 a. It imposes regulations to ensure that no profits are retained by the host country.
  b. It results in inefficiencies due to lack of market discipline, and thus affects the international competitiveness of operations abroad.
  c. It results in total ownership and total management responsibility being conferred on the host country.
  d. It imposes regulations to ensure that all high-end products are locally produced while all low-end products are produced by the host country.


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huda

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Definition of matchbook approach

Answer to Question 2

B


Capo

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Joy Chen

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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