Author Question: Forward linkage means the researcher must follow the stages in the research process in sequential ... (Read 18 times)

mynx · **on:** Jun 29, 2018

Forward linkage means the researcher must follow the stages in the research process in sequential order.

Indicate whether the statement is true or false

Question 2

_______________ research examines the degree to which marketing variables are associated with output measures of interest, such as sales, profit, ad awareness, or market share.
a. Exploratory c. Causal
b. Descriptive d. Market potential

amy.lauersdorf90 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Forward linkage implies that the earlier stages influence the later stages and does not imply that the research process must proceed in any specific order.

Answer to Question 2

B
Descriptive research examines the degree of association among various variables in an effort to determine significant relationships.