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Author Question: When a respondent to an Internet survey has to click on the NEXT button at the bottom of the screen ... (Read 131 times)

charchew

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When a respondent to an Internet survey has to click on the NEXT button at the bottom of the screen in order to continue to answer the questionnaire, this button is what type of button?
 a. pull
  b. push
  c. radio
  d. advancement

Question 2

The advent of large industry mailing-list organizations has attributed to which of the trends that lead to the rise of IMC?
 a. shift of information technology c. decrease of cost of database marketing
  b. decrease in message credibility d. increase in cost of mass-media communications



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jointhecircus

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Answer to Question 1

B

Answer to Question 2

C
The advent of a large industry of mailing-list organizations allows marketers to gather very specific information about targeted consumers for costs that have dropped dramatically within the last five years.





 

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