A question such as: Have you ever received a speeding ticket? ______ Yes ______ No, when followed by a question such as: When did you receive that ticket? is an example of what type of question?
a. double-barreled
b. leading
c. filter
d. anchoring
Question 2
Which of the following is a marketing communications goal in which messages are guided not only by marketing but also corporate strategy?
a. coordinated integration c. stakeholder-based integration
b. image integration d. relationship-management integration