Author Question: When a respondent in a personal interview is asked questions about shopping at a specific department ... (Read 111 times)

sc00by25 · **on:** Jun 29, 2018

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and then is asked general questions about shopping at that mall, what type of mistake has been made in questionnaire design?
a. filter effect
b. order bias
c. double-barreled effect
d. loaded effect

Question 2

Which of the following is the fifth level of IMC development?
a. image integration c. consumer-based integration
b. functional integration d. stakeholder-based integration

blakeserpa · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

C
The fifth level of IMC development is consumer-based integration, which requires that the marketing strategy is planned by understanding the customers' needs and wants.