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Author Question: Which of the following results when a particular sequencing of questions affects the way a person ... (Read 50 times)

Kikoku

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on: Jun 29, 2018
Which of the following results when a particular sequencing of questions affects the way a person responds or when the choices provided as answers favors one response over another?
 a. squishing
  b. telescoping
  c. sequencing effect
  d. order bias

Question 2

In which of the following levels of IMC development is personal selling directly integrated with other elements of marketing communications?
 a. image integration c. coordinated integration
  b. functional integration d. consumer-based integration


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Pariscourtney

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C
Definition of coordinated integration


Kikoku

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

cpetit11

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Reply 3 on: Yesterday
Gracias!

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