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Author Question: Sammy told a researcher that she has lived in her current house for two years, but in reality, she ... (Read 48 times)

Charlie

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on: Jun 29, 2018
Sammy told a researcher that she has lived in her current house for two years, but in reality, she has lived there for more than five years. Sammy's thinking that moving into her home happened more recently than it actually did is an example of _____.
 a. cognitive distortion
  b. telescoping
  c. selective bias
  d. bias

Question 2

Which of the following is the process in which the various marketing communications programs are formulated as a direct function of marketing goals?
 a. image integration c. coordinated integration
  b. functional integration d. consumer-based integration


shaikhs

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B
Definition of functional integration


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