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Author Question: Exploratory research presupposes that a sound causal model of the marketing system exists in the ... (Read 17 times)

jake

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on: Jun 29, 2018
Exploratory research presupposes that a sound causal model of the marketing system exists in the mind of the decision maker.
 
 Indicate whether the statement is true or false

Question 2

What type of question is the following?
 
  What time of day did you watch that movie at the Multiplex?
 
  _____ Matinee
  _____ Evening
  _____ Rush-hour special
 a. filter
  b. pivot
  c. open-ended response
  d. determinant-choice


ttt030911

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Exploratory research is used for a variety of purposes in clarifying the nature of the situation, decision, and alternatives. Causal models generally require experimentation.

Answer to Question 2

D


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