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Author Question: Which of the following is a statement explaining the logical linkage among certain concepts by ... (Read 108 times)

MirandaLo

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on: Jun 29, 2018
Which of the following is a statement explaining the logical linkage among certain concepts by asserting a universal connection between concepts?
 a. hypothesis
  b. proposition
  c. construct
  d. theory

Question 2

The field of marketing research amounts to a set of methodologies designed to aid managerial decision-making. What are the essential steps in this approach?


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dlook33

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

The essential steps are:
1 . Determine what information is needed.
2 . Design a method for collecting this information.
3 . Manage the data collection.
4 . Analyze and interpret the results.
5 . Communicate the findings in a way that clarifies the implications for decision-making.


MirandaLo

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Reply 2 on: Jun 29, 2018
Gracias!

helenmarkerine

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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