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Author Question: Which of the following refers to the extent that all information collected in a questionnaire ... (Read 71 times)

nmorano1

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on: Jun 29, 2018
Which of the following refers to the extent that all information collected in a questionnaire addresses a research question that will help the decision maker address the current business problem?
 a. relevant
  b. accuracy
  c. frequency
  d. counterbalanced

Question 2

The marketing cycle includes all of the following except
 a. the four Ps c. transactions data
  b. marketplace diversity d. customer decisions


katieost

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

B
The eight elements of relationship building are all in efforts to describe the complexity of the marketplace environment in which today's manager must operate.


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