Author Question: It is easier to justify the cost of research as the market size _______________ and as the ratio of ... (Read 82 times)

yoroshambo · **on:** Jun 29, 2018

It is easier to justify the cost of research as the market size _______________ and as the ratio of variable costs to selling price _______________.
a. increases, increases c. decreases, increases
b. increases, decreases d. decreases, decreases

Question 2

The paging layout format on an Internet questionnaire (going from screen to screen) greatly facilities skip patterns.

Indicate whether the statement is true or false

babybsemail · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
The larger the market and the larger the contribution margin (i.e., the lower the ratio of variable costs to selling price), the easier it is to justify research projects because more money is available.

Answer to Question 2

T