Author Question: Theories allow researchers to build on previous knowledge. Indicate whether the statement is true ... (Read 23 times)

ssal · **on:** Jun 29, 2018

Theories allow researchers to build on previous knowledge.

Indicate whether the statement is true or false

Question 2

All of the following are characteristics of industrial marketing research except
a. difficult to find good executive interviewers
b. respondent definitions are usually fairly simple
c. study costs per interview are higher than for consumer research
d. respondent cooperation is a major concern

abctaiwan · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T

Answer to Question 2

B
In industrial marketing research, respondent definitions are somewhat more difficult because the user and decision-maker are often not the same individual.