When an Internet user sets up his computer so that it will send ...

[altibaby]

When an Internet user sets up his computer so that it will send him regular news about his favorite professional football team, this is an example of the application of _____.
 a. push technology
  b. pull technology
  c. smart agent software
  d. RFID

Question 2

A systematic approach to researching the information needs of marketing management facilitates good organizational planning in developing objectives, allocating marketing resources, and auditing performance.
 
 Indicate whether the statement is true or false

[joneynes]

Answer to Question 1

C

Answer to Question 2

T
Marketing research can fulfill the information needs of marketing managers to facilitate better decisions and better allocation of resources.