When amazon.com recommends books for purchase when a customer who ...

[RODY.ELKHALIL]

When amazon.com recommends books for purchase when a customer who has ordered books from Amazon previously returns to the site, this is an example of _____.
 a. push technology
  b. electronic data interchange
  c. pull technology
  d. a URL

Question 2

In practice, decision-making rarely relies wholly on an input-output framework of marketing research and formal statistical models, but combines them with managers' experience, judgment, and intuition.
 
 Indicate whether the statement is true or false

[stano32]

Answer to Question 1

A

Answer to Question 2

T
To make good decisions, managers can use the input of marketing research, but they also must rely on their experience and personal judgment.

[RODY.ELKHALIL]

TYSM

[ktidd]

Thanks for the timely response, appreciate it