Author Question: The Transatlantic Business Dialogue (TBD) is a nongovernmental organization composed of business ... (Read 23 times)

go.lag · **on:** Jun 29, 2018

The Transatlantic Business Dialogue (TBD) is a nongovernmental organization composed of business leaders from Europe and the United States.

Indicate whether the statement is true or false

Question 2

A firm focusing more on how to provide value to customers than on the physical product or production process is embracing which business orientation?
a. marketing orientation
b. quality orientation
c. external orientation
d. value orientation