Answer to Question 1
Market segmentation is the method retailers use to segment, or break down, heterogeneous consumer populations into smaller, more homogeneous groups based on their characteristics. Since any single retailer cannot serve all potential customers, it is important that it segment the market and select a target market. A target market is that segment of the market that the retailer decides to pursue through its marketing efforts. Retailers in the same line of retail trade often pursue different target markets.
Sometimes it is not easy to reach every target market. A retailer must identify its target market before it decides how to best reach that market.
To reach a target market successfully, three criteria should be met. First, the retailer should seek a measurable market segment. This requires the retailer to rely on objective measures for which there is data available. The second criteria is accessibility, or the degree to which the retailer can target its promotional or distribution efforts to a particular market segment. The location decision is largely determined by identifying the most effective way to reach a target market. Finally, successful target marketing requires that the segment be substantial or large enough to be profitable for the retailer.
Answer to Question 2
T
Phenotypic effects in Drosophila larvae that have mutations in segmentation genes
Norway lobsters on sale at a Spanish market
This modified model of Easton’s systems theory puts government decision makers as the source of pol
E9-23 Prepare income statements Explain the difference in operating income
Social scientists have not done well at devising theories to explain lovely romantic moments
In 1969 a UC Berkeley group fired a carbon nucleus at a californium target. Give