Author Question: Freestanding retailers generally experience lower rent than those operating in a central business ... (Read 63 times)

joe · **on:** Jun 29, 2018

Freestanding retailers generally experience lower rent than those operating in a central business district.

Indicate whether the statement is true or false

Question 2

Ineffective advertising is usually the result of the retailer making all of the following mistakes EXCEPT:
a. the consumer is bombarded with too many messages.
b. the advertising was not creative or appealing.
c. the retailer had too high of a CPM-TM.
d. there may have been poor internal communications among salesclerks, cashiers, stock clerks, and management.
e. the advertisement may not have been directed at the proper target market.