Author Question: A community shopping center will typically offer general merchandise and convenience goods. ... (Read 45 times)

jessicacav · **on:** Jun 29, 2018

A community shopping center will typically offer general merchandise and convenience goods.

Indicate whether the statement is true or false

Question 2

When discussing advertising selection, the term impact refers to the:
a. number of consumers reached by an advertisement.
b. total dollar amount allocated for a retailers advertising budget.
c. number of units of the advertised item sold.
d. cost per thousand.
e. strength of the impression made, and if the ad ultimately leads to a purchase.