Author Question: A key disadvantage of a small retailer locating in a shopping center is that it may be dominated by ... (Read 207 times)

saraeharris · **on:** Jun 29, 2018

A key disadvantage of a small retailer locating in a shopping center is that it may be dominated by the anchor tenant.

Indicate whether the statement is true or false

Question 2

If the advertising manager of a retailer has determined that the target group members who come in contact with the retailer's television advertisement will see the ad approximately five times during the next week, the manager is estimating the _____ of the medium.
a. repetition
b. impact
c. reach
d. coverage
e. frequency